I have never really submitted a piece of work for judging with the potential of it being a finalist. But... that happened to me just this past week. I submitted an ad-like video to Lane County Public Health's First annual video contest for Problem Gambling and was placed as one of the top three video submissions they received! Honestly, this kind of thing almost never happens to me that I wanted to cry from happiness.
Anyway I'm a finalist and right below is a "HOW YOU CAN VOTE FOR ME PROCLAMATION".
I actually do not really know if any real people read this blog of mine besides Todd. But if you are a real person with a Facebook, Twitter, and E-mail, you are eligible to vote for my video. I promise you will not get any spam via e-mail, twitter, or Facebook. On Twitter, the most contact will be me favoriting your tweet.
So... VOTE HERE
Anyway I'm a finalist and right below is a "HOW YOU CAN VOTE FOR ME PROCLAMATION".
I actually do not really know if any real people read this blog of mine besides Todd. But if you are a real person with a Facebook, Twitter, and E-mail, you are eligible to vote for my video. I promise you will not get any spam via e-mail, twitter, or Facebook. On Twitter, the most contact will be me favoriting your tweet.
So... VOTE HERE
Here it is:
Behind the Video:
First, the concept. I decided to follow all those problem ads I've seen on TV. We were given a few key information pieces to include in the video that would be considered in the judging. From that list I chose four: the definition of problem gambling, it is a hidden addiction, it is a life ruiner, and that it can happen to anyone. This kind of ad needed to be short enough to be interesting and also include the key points. I didn't want to bore my audience with a whole list of what problem gambling causes as well as associated items with gambling.
I also pulled inspiration from YouTube ads. If you watch YouTube ads, the ones that have the SKIP button always make the first 10 seconds of the video the most interesting segment in the world. This is to grasp your attention almost immediately and persuade you to hold off on clicking that SKIP button a little bit longer. As they do that, they start talking about their brand or product, but that is when you realize it's something lame. That ad already made an impression in that 15 second period. That is what I wanted to do with this video.
The only known thing I would change would be the length of the frame for the definition. I tried to look at it with new eyes, but not enough apparently since it is still a bit difficult to read and comprehend all at once with how quickly it passes by.
Basically, I wanted to keep in mind was that my audience probably already knew what gambling was, they just would need a reminder that this is what problem gambling is and that there is free help.
To my secret readers, I hope this really entices you to vote for my video.
Thank you very much.
Cheers,
Claire
I also pulled inspiration from YouTube ads. If you watch YouTube ads, the ones that have the SKIP button always make the first 10 seconds of the video the most interesting segment in the world. This is to grasp your attention almost immediately and persuade you to hold off on clicking that SKIP button a little bit longer. As they do that, they start talking about their brand or product, but that is when you realize it's something lame. That ad already made an impression in that 15 second period. That is what I wanted to do with this video.
The only known thing I would change would be the length of the frame for the definition. I tried to look at it with new eyes, but not enough apparently since it is still a bit difficult to read and comprehend all at once with how quickly it passes by.
Basically, I wanted to keep in mind was that my audience probably already knew what gambling was, they just would need a reminder that this is what problem gambling is and that there is free help.
To my secret readers, I hope this really entices you to vote for my video.
Thank you very much.
Cheers,
Claire
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